FUTUREPROOF '26
design challenge
Develop a comprehensive brand identity and marketing materials for "FutureProof '26," a dynamic creative conference designed specifically for motion designers.
software
Adobe After Effects
Cinema 4D
Redshift
Adobe Photoshop
Adobe Illustrator
credits
process
the conference
FutureProof is a week long motion design conference hosted by Ringling College of Art and Design and features guest speakers, workshops, and networking opportunities. The conference aims to inspire, educate, and connect motion designer students to the professional world.
The brand identity needed to reflect this ambition and resonate with a sophisticated and creative audience.
"through the eyes of a motion design,
the world is always in motion."
As you read this, waves in the ocean are crashing, cars are speeding down the highway, and birds are flapping their wings.
As motion designers, we translate that movement into visual stories, often animating abstract concepts. Yet, even the most abstract designs are rooted in the motion and design we observe in the world around us. This is a celebration of the unique perspective that connects all motion designers: seeing the extraordinary in the everyday.
original concepts
There was a big focus on drawing from the real world to inspire our animated world.
3D shapes
tactile textures
Visually, the expressive movement of collage real world objects is extracted and inspires the movement of 3D abstract shapes.
2d graphic elements
branding package
final thoughts
A huge part of this project was the concept. Figuring out what we wanted to say about the Motion Design industry, something we interacted with every day was so much fun.
We really started to see motion in everything after this one!