SÉZANE REVOLUTION
design challenge
Take the Sézane word mark and create three different logo reveals, that loops back on itself and reflects the elegant brand voice of a refined luxury brand.
software
Adobe After Effects
Cinema 4D
Redshift
Rive
credits
process
who is sézane?
the brand
Sézane is a popular French fashion brand known for its chic, Parisian-inspired styles. Not only women's fashion, the brand also have full collection for kids, and home goods. In general, the brand is luxurious, elegant, but with a saturated coziness.
their mission
01
“Sézane is guided by a passion to create beautiful pieces without intermediaries, allowing us to prioritize quality while maintaining fair prices.”
02
“No overproduction, no sales and no unsold stock. Instead, we release our archives twice a year, ensuring nothing goes unworn.”
03
“Selecting the finest materials, perfecting every detail, envisioning the ideal cut.”
concepts
season of giving
The holiday collection embodies the elegance and classy feel of Sézane. There are a variety of textures including sequins, tulle, corduroy, and fleece.
selected concept
In the end, decided to combine the Holiday Clothing Collection with the Home Collection to create sculptural pieces that highlighted both ideas of adding a touch of Paris and also the holiday season of giving.
These are some sketches we created to reference throughout production.
modeling
The brand has an established social media presence with a specific product photography style. We wanted to ensure our animation and modeling also spoke to the same brand voice. In order to achieve that, the first step of the project was to create realistic models of the products!
models by us!
animation
After modeling, we created three compositions for the looping logo animation using our assets. Since there were so many distinct texture, we had to be very intentional with lighting. Once the composition was set in stone, we mapped out the camera animation to take us up through the scene and back down.
lights, camera, action
behind the curtain
first pass of rive
Our first pass wasn't very clear on what to click on and when. The new updates below show the arrow that indicates to scroll down and the magnifying glass wiggles to indicate that it should be clicked on!
rive interactivity
Alongside with the 3D looping animation, we also incorporated Rive interactivity in this project. As the advertisement focus on their recently released Holiday Collection, we thought a interactivity on the website would be a perfect teaser for what they offer!
potential homepage
in action
teamwork makes the dream work :)
I had the pleasure of working on this project with my classmate and good friend Kiki Leung. Check out her work here! Working together allowed us to catch anything the other missed and keep each other motivated and push ourselves.
We had to keep a consistent naming convention, a structured project organization, and animation consistent between each shot. We both had our hands in all of the pieces of this project, and I think that's what makes it stand out!
final thoughts
The process of sketching, modeling, animating, and lighting the scene while working with a partner was such a rewarding process. We had to stay organized to keep a smooth workflow. The final product really speaks to the Sézane brand and was a wonderful 3d challenge!