TIC TAC
design challenge
Create a five to ten second ad for Tic Tac mints that incorporates live action actors and Tic Tac products in the final deliverable. Combining animation and compositing!
software
Nuke
Adobe After Effects
Davinci Resolve
+ a RED Camera and green screen room!
credits
Animation & Direction
Siona Kalambi
Camera Operator
Christian Huthmacher
Song
Tick-Tack by ILLIT
process
the sound of fresh
the brand
Tic Tac mints come in tiny boxes but with big personality. The brand is playful and bold. The signature pill shape is a great base for patterns and scale contrast.
This advertisement will play on the name of Tic Tac which is rooted in the “tic-tac” sound that comes from shaking the box. So music was really important for this one. Luckily, ILLIT had the perfect sound, and Tic Tacs to Tick-Tack was born!
a deliciously familiar box
compositing breakdown
