TONY'S CHOCOLONELY
design challenge
Take the existing packaging of Tony's Chocolonely, animate it in a creative and expressive way, and composite it onto their real world packaging.
software
Nuke
Adobe After Effects
Davinci Resolve
+ a Blackmagic 6k Camera!
credits
Animation & Direction
Siona Kalambi
Logo & Branding
Tony's Chocolonely
process
"crazy about chocolate, serious about people."
the brand
Tony's Chocolonely was founded in 2005 in an effort to end illegal child labor and modern salvery in the chocolate industry. They focus on ending exploitation in West Africa by tracing the supply chain of cocoa and ensuring higher living wages for farmers.
​
Their slogan, quoted above, became the center of this animation!
animation
To match the Tony's branding of bright bold colors and hand-cut paper feel, I used the existing letters from the logo and expanded the iconic Tony's font into the letters I needed to write out their logo.
​
Expressive, playful typography kept the energy going and was used to catch the eyes of an audience scrolling through social media.
styleframes + animated element
